Make the most of digital opportunities with strategic thinking and practical solutions.

 

Since 2009 we have helped businesses make the right digital choices, establish the right digital budgets, and create the right digital solutions for the right digital audience

Digital can move your business forward. But you need to take the right first step.

 It’s time to rethink your next move.

 
 

we have delivered a wide range of services

 
  • ecommerce

  • marketing automation

  • content strategy and design

  • ux research and design

  • discovery workshops

  • websites

  • digital transformation

  • product strategy

  • campaign strategy

  • idea development

 
 
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no matter your digital opportunity, we follow the same process

 
 

1. what

Understand the business opportunities, problems or changes that require the most immediate action. The best work is backed by a solid strategy. Plan your next best move (and budget).

  • Discovery workshops

  • Product strategy

  • Digital transformation strategy

2. who

Build human-centred solutions by putting your users first. Who is in focus for the ‘what’: customers, staff or members? We get to know your people and keep them front of mind to create the right solutions.

  • User research

  • Campaign strategy

 
 

3. ideas

Once you consider digital transformation, it’s easy to open a pandora’s box of ideas. But what ideas are good, and what ideas are practical? From big to small, we can help you scope and define the right idea for your need.

  • Detailed requirements and scoping

  • Systems research (such as finding the right CMS or POS system)

4. concepts

It’s time to bring the ideas to life. Our job is to create responsible, well rendered concepts or prototypes, so that opinions and feedback can be gathered and the right decisions made.

  • Information architecture

  • Wireframes

  • Prototyping

 
 

5. delivery

Now that you understand exactly what to expect, you can forge ahead with the full solution with confidence. We manage design, development and integration and coordinate any other delivery partners to build a full solution.

  • Ecommerce and other website development

  • Marketing automation

  • Content strategy

6. review

The days and weeks following the roll out of a new system is an ideal time to make adjustments. Is everything as it should be? What have we seen so far and is there anything we can do to improve the results? 

  • User testing

  • Analytics review

 
 
 

we work with a wide range of businesses

 
  • Automotive

  • Banking and finance

  • Building and construction

  • Government

  • Industrial

  • Media and entertainment

  • Membership organisations

  • Professional services

  • Real Estate and property

  • Retail and wholesale

  • Sports and recreation

  • Tourism and hospitality

 
 
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client work

We have worked with and continue to work with, a wide range of fantastic clients on some fantastic projects.

partner work

We have assisted the amazing team at The Customer Space, on some great projects for some great organisations.

 
 

we’re led by Paul

Paul Ridoutt, Founder Rethink Digital

Paul Ridoutt, Founder
Rethink

When your business is overwhelmed by digital transformation, I am here to design the path forward and guide you every step of the way.

Contact me when: you are struggling with legacy systems or pieces of technology that just don't work together; you need to make big leaps in ecommerce, fast, and want a technological or marketing approach that will work; you think your website, or managing all your content, products, members or resources could be better and easier. 

 
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stop. rethink. grow.